Having an awesome website is only part of having an Internet presence. If no-one can find your site when searching then you might as well not spend any time making your site.
The most important thing that you can do to have an effective web site is have other web sites link to it. Usually, there are 2 types of backlinks, One-way and Reciprocal. Both are simple and effective strategies to building traffic but one is much more effective than the other – One-Way links.
Reciprocal backlinks are when you link to a web site and that web site also links back to your website. This was the most popular type of linking a couple years ago and is still widely used. Some site owners get great traffic by using in a link exchange service or system built specifically for reciprocal links. A link exchange is a group of website owners that exchange links with one another.
One-way links are mearly a link to your website from another website without the exchange. Sometimes you may agree to exchange links to different websites which is referred to as an n-way link exchange. This type of linking is thought to be by most experts to be more valuable than reciprocal links. Google really prefers this type of linking over reciprocal linking. However, it can be very difficult to get a one-way backlink. There are three chief strategies for receiving one-way links: submit your website to directories, give away something of value that includes your link, pay for a link on another high ranking site.
1. Creating backlinks by submitting your site to directories or directory submissions is usually free unless you decide to upgrade. Directories are special web sites that list other web sites that visitors might be interested in and are often hand edited so they have some additional authoritative weight in the search engine formulas. There are software packages that can help with the boring process of filling in directory web forms. One of the least expensive is Directory Site Submitter.
Directory Site Submitter will let you set up and manage multiple projects with multiple web sites per project and then help you submit to over 400 free directories. The backlinks from these websites will be helpful for SEO reasons more than actual traffic.
2. A great solution is to give something of value away that contains your link. Articles are very popular since so many website owners need site content. They are inexpensive to create and can be effective at drawing one-way links to your site.
3. Steer clear of purchasing links on web sites for SEO purposes. It can cost up to $100 a month or more to put your link on a high ranked site and it still may not be counted in the search engine algorithm. Google has frequently said that purchasing direct links will not be of value for SEO. However, you may still use this technique to drive traffic from a high traffic site to your site.
The truth is that if you are working to build long term income, it is going to take a while before your site becomes profitable. A long term strategy for a site may take six months or even a year for it to start generating income. It is also essential to start getting back links immediately. Choose your links cautiously. Make sure that you are not getting links from low level sites, scraper websites or backlinks from bad neighborhoods.
Remember, in today’s competitive Internet environment, if you would like a successful site then you will have to do at least as much or more SEO than the websites on the first page of search engine results.