If you’re trying to get more eyeballs on your blog and more cash in your pocket, then there’s one thing that fuels traffic and income…good content!
I’m going to cover the pillars to creating good quality, magnetic blog content that will bring in traffic, fans and fortunes if you stick with it for a few weeks.
1. Killer titles
If your goal is to get ranked in the search engines, you need to obviously focus on getting your keywords in your title. However, you also need to balance this with actually creating titles that people want to click on and read. Use controversy, mystery, benefits and breaking news as the triggers for all of your titles. If you can ask a question within your title, even better.
2. Make it “scan-able”
Nobody reads full articles in these hectic times, not generally speaking anyway. Even your biggest blog fan will have times when they need the meat from your content without being told about how poorly your cat is. So use bullet points, sub headlines, accents etc. Make sure you break up large paragraphs so it appears less daunting to read in one sitting.
3. Controversy
Nothing gets more attention (and raving loyal fans) than a person who speaks their mind and kicks up a little dust every now and then. Speak to your audience, don’t just be another “me too blogger”. Just make sure you don’t say anything derogatory which could lead to legal troubles.
4. Use pictures
You only have to look at all the news papers every day and it’s clear to see how important images are. They have the ability to sum up an entire article and can also stimulate emotion or provoke a response. Also, it’s a proven fact that people are drawn to images first, and then their eyes will gravitate to the caption underneath the image. Guess what that caption could be? Yep, an affiliate link or advert perhaps?
5. Use lists
Also referred to in the blogosphere as utility posts. The types of posts that are often a “Top 10 Ways To…” or “The 7 Things You Need To…” and so on. These are great because they are not only easy to read, but also useful for the reader too.
There you have it - a simple 5 step plan to creating content that is not only worth reading, but can result in increased revenue and more visitors to your site in general. But there’s a lot more to wealthy blogging that just great content, which is impossible to cover in the article alone.
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